38.6270° N 90.1994° W St. Louis · MO —:—:— UTC−05:00 CONUS

I help owners the system that brings customers in.

From scratch, or close to it — when the brand, the site, and the sales system need to be built right the first time, not rebuilt later. One senior operator across the whole arc, no translation loss between the deck and the deliverable.

I don't specialize by industry. I specialize by situation — pick yours above.

Book a 30-minute call See what I do

2 slots, Q3 2026 — write me below.

For
Owner-led businesses ready to scale past the founder.
Engagements
Project & fractional · starting at $10,000
Availability
2 slots for Q3 2026
01 Who this is for

You've outgrown the DIY stack.
A full-time hire is overkill.

You run a real business. The website is held together with templates and good intentions. The brand was settled, not chosen. Marketing happens in bursts. Sales depends on you.

You've tried the freelancer who built a pretty site that didn't move the needle. The agency that handed you a 60-page strategy deck and disappeared. The marketer who couldn't explain how it would translate into revenue.

What you actually need is a senior operator who can sit across from you, decide what matters, and then go build it.

02 What I do

Outcomes, not deliverables.

  • A business strategy that pencils out

    Business strategy

    A board-ready read on where the revenue comes from, where it's leaking, and the two or three moves that change the trajectory this year. No 60-slide theater.

  • A website that earns the click

    Web design & development

    Designed and built — not assembled from a template. Fast, accessible, written to convert, structured so it ranks. Often the highest-ROI single deliverable in an engagement.

  • A brand that earns trust on first contact

    Brand & visual identity

    Logo, type, color, voice, and the small details that make a serious business look serious. No bloated brand-book theater — just the pieces you'll actually use every day.

  • Marketing that compounds

    Marketing strategy

    A focused plan you can actually run. Channels chosen on purpose, messages that match the buyer, and a calendar that doesn't depend on heroics or hires you haven't made yet.

  • A sales motion that closes

    Sales strategy

    The pitch, the process, the follow-up cadence, the objection answers, the CRM hygiene. Built by someone who has actually carried a quota — not theorized about one.

  • A pipeline of qualified leads

    Lead generation

    Outbound, inbound, partnerships — whichever actually fits your business. Built to feed a sales process, not inflate a vanity dashboard.

  • A launch with a number on it

    Go-to-market strategy

    Go-to-market for a new product, service, or market — with a target, a timeline, and a plan you'd bet your own money on. You and I work it together until it lands.

03 Why me

Most consultants can advise.
Most agencies can build.
Few can sell.

I've spent fifteen-plus years in sales and marketing — carrying quota, owning the number, sitting across from buyers. I know what makes someone pick up the phone, and I know what makes them quietly close the tab.

I also build. The strategy doesn't get handed to someone else to interpret. The same person who diagnosed the problem designs the brand, writes the copy, codes the page, and stands up the system that brings the leads in.

That's the difference. You get one operator with senior judgment across the whole arc — strategy, brand, build, and the engine that sells. Nothing gets handed off, watered down, or rebuilt by committee.

A true partner who shapes the strategy and builds the thing. Work that pays for itself.

Built by someone who has actually carried a quota — not theorized about one.
04 How it works

Three steps.
Designed to feel low-risk.

  1. 01

    Intro call

    A 30-minute conversation. You walk me through the situation, I ask the questions that matter, and we figure out together whether there's a fit worth pursuing. No deck, no pitch.

    30 min · Free

  2. 02

    Diagnostic

    A short, focused look under the hood — site, funnel, offer, numbers — and a written plan of the few moves that matter most, sequenced, scoped, and priced. You see exactly what I'd do, in what order, and what it costs before anything bigger is committed.

    $10,000 · credited to engagement if we proceed.

  3. 03

    Build

    I ship. Brand, site, message, pipeline — whatever the plan calls for. You stay close enough to steer, far enough to run your business. No theater, no surprise invoices.

    Project or fractional retainer.

05 Proof

Three industries.
One pattern.

Currently engaged with Factory Finish (auto refinish) and Xcalibur Tools (industrial B2B) — same owner, second engagement — and Darya Transport, two owner-operators turning a two-truck operation into a logistics company. Strategy, brand, and sales-system work across all three. Each one an owner at the moment the work outgrows the founder. More follows as clients are ready to go on the record.

If you want a concrete reference call before signing, I'll set one up. Email me.

· How the work gets done
  1. Diagnostic before contract. If the work isn't there, you'll hear it first.
  2. Six-month minimum. Anything shorter is theater.
  3. One operator, in the room. No account-manager layer between you and the thinking.
  4. No 60-slide deliverables. The deck is the work or it isn't worth printing.
  5. You keep what we build. Frameworks, playbooks, systems — yours on day one.

06 · Let's talk

Bring me the problem.
I'll bring the plan — and the build.

A 30-minute intro call is free and direct. If we're a fit, you'll leave with a real next step. If we're not, you'll leave with something useful anyway.

Start a conversation

No newsletter, no follow-up cadence. Just one operator on the other side of this form.

Or:

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